Hyper-personalisation is an advanced approach that enables entities to personalise the end-user’s experiences. It involves leveraging data, analytics, AI, and automation to create targeted and customised experiences.
It increases the user engagement and satisfaction rate, leading to higher conversion rates, as users are more likely to take action on content that is specifically tailored to their interests and needs.
Hyper-personalisation in the government sector can lead to better and more targeted services that cater to the specific needs and preferences of citizens. This can result in increased satisfaction, engagement, and trust in the government and its services.