Intuitive design is invisible. It means that when a user sees it, they know exactly what to do. Design is intuitive when users can focus on a task at hand without stopping, even for a second.
Getting intuitive design right starts with understanding your users.You need to figure out what’s intuitive for them. An important concept to understand is current knowledge vs target knowledge. (see more on principle 1: Hyper-personalisation)
Use diagrams, images, or videos to help users understand complex processes or procedures. Use icons or symbols to represent actions or steps to make the service more visually intuitive.
Conduct user testing with users who are representative of the target audience. These users should be given tasks to complete that simulate real-life scenarios in which they would interact with the physical environment, such as navigating a store or using a kiosk. Observing the users will provide insights into how intuitive and user-friendly the design is. Iterative testing and refinement can be conducted until the design is deemed intuitive and effective.