It means communicating information in a way that is clear, concise, and easy to understand for the target audience. It involves avoiding complex terminology, jargon, or technical language that may be unfamiliar or confusing to users. Instead, it involves using simple and everyday words, short sentences, and clear headings to convey the necessary information to the user.
The goal is to make the service details accessible and understandable to the widest possible audience, including those with low literacy or limited language proficiency.
Gain an understanding of the service instantly.
Determine the eligibility criteria for the service’s intended recipients.
Identify the entities responsible for providing the service.
Access frequently asked questions (FAQs) for the service.
Have easy access to contact support if needed.
Learn about the service fees, touchpoints, required documentation, and estimated processing time.
Copywriting includes language, copy, readability, clarity, and tone of voice. It is essential that the entity is communicating to the user in a way that is relatable and comprehensible.
Do not place any hints. Using phrases like ‘you must’ can help users understand when there is a step they have to follow. Information should be clearly presented and understandable by all users, including those as young as 13 years old.
Limit the use of punctuations as they slow readers down. Try not to use punctuation unless necessary.
You can help people of all literacy levels understand what they need to know by organising information into manageable chunks and using bullet points to break up long lists.